The peak of the renaissance of wine-growing in the Balearic Islands
continues. Ancient wineries managed by a new generation of wine producers who work combining care and attention with professionalism and imagination, are retrieving lands dedicated to wine-growing to create surprisingly high quality wines that increasingly obtain more awards within the sector. These wines begin to stand out at a national level, while foreign buyers start to discover them.
It all served as the primary motivation for the ‘Associació Vi Primitiu de Pollença’, formed by a group of friends within the winery sector, to begin in 2004 the promotion of local winery products in a Wine Fair. The success and impact the fair had in and out of the Balearics surpassed all expectations, and continued in 2005. 2006 was the year during which the Fira del Vi de Pollença became the Fira Balear del Vi, with the consequent attendance of wineries of the other islands, which have continued to attend since then.
More info at: http://viprimitiu.org/fira/?page_id=15